Standards · Gas rates · Rebates · Fuel switching
Furnace news Canadian contractors can check, and marketing built on it
For owners of furnace and forced-air heating companies in every Canadian province and territory.
7-day free trial · no credit card · no lock-in
- 17+ years in digital marketing
- MBA, Technology Management
- 150+ live HVAC websites
- Sedighi.ca & SAZ.ca group
Proof from real campaigns
- 400% organic traffic growth in 12 months
Roma Heating & Cooling
- 250% lead growth
CanroHeat.ca
- 500+ leads
HVACDeal.ca
- 3× leads in 90 days
BCWide.ca
A furnace sale in Canada often starts with a headline the homeowner half-read: a gas rate change, a rebate that ended, a rule from Ottawa or Washington. FurnaceNews.ca exists so contractors read the real document first. We report the standards, rates and programs that shape furnace demand, cite each source with its date, and then help furnace companies use that knowledge in their marketing without overstating anything.
A newsroom first
The short answer to "what is this site?": a dated, sourced record of furnace market news, written for contractors.
Every brief in the newsroom is built on a primary source we loaded ourselves. Recent examples include Technical Safety BC's May 2026 report naming carbon monoxide the province's top risk, Ontario's August 2026 letter asking the energy regulator to design a possible third gas expansion round, BC's July 2026 changes to income-qualified heat pump and dual-fuel rebates, and two U.S. developments on the federal furnace standard: a petition to delay it and a Supreme Court order sending it back to the appeals court. Each brief separates the reporting from a labelled section of contractor analysis.
What we will not do: invent quotes, publish figures we cannot trace, or treat a rumour as an announcement. When a source is unclear, the brief says so.
Why furnace news moves furnace sales
Furnace demand responds to a handful of predictable triggers. Knowing which one is active in your market tells you what to say and when.
| Trigger | Example from 2026 | What it changes |
|---|---|---|
| Safety finding | B.C. regulator ranks carbon monoxide first again | The case for maintenance plans |
| Gas network policy | Ontario studies a third expansion intake | Future furnace conversions in rural towns |
| Rebate revision | BC income-qualified rules from July 6 | Which offer you lead with |
| Program closure | Federal oil-to-heat-pump grant closed July 31 | Claims you must remove from your site |
| Fuel-switching funding | Quebec's dual-energy program | Furnace-plus-heat-pump estimates |
| Standards dispute | U.S. petition and court order on the DOE rule | Customer questions and product lines |
A contractor who reads these items early can update pages, brief call-takers and time ads before the questions arrive.
Marketing for furnace companies
Alongside the newsroom, we plan and run marketing for furnace and forced-air heating businesses. We are not a contractor; no one here installs, repairs or services furnaces, and we will never compete with you for a job. The work falls into four services:
- Furnace replacement lead generation, aimed at homes with old or failing equipment
- Dual-fuel and fuel-switching campaigns, for heat-pump-plus-furnace systems and program-driven conversions
- Furnace search visibility and Google Business Profile, so nearby homeowners find you
- Rate-change and rebate content, short dated pages that keep your site accurate
The services overview explains how to choose between them.
Proof from our HVAC work
Our method comes from HVAC and heating clients, and the results are public. Roma Heating & Cooling grew organic traffic by 400% in 12 months. CanroHeat.ca reported 250% lead growth, and HVACDeal.ca produced 500+ leads at a 12:1 ROI. These numbers belong to those clients and do not predict yours; the results page explains what each case shows and what transfers to a furnace company.
Who we are
FurnaceNews.ca is part of the Sedighi.ca and SAZ.ca group of companies. It is Canadian, headquartered in Vancouver, British Columbia, and led by Ali Sedighi, MBA in Technology Management, who has 17+ years in digital marketing since 2007 and has built 150+ live HVAC websites. Our parent HVAC marketing brand is HVAC.Agency. More on our background and how we work is on the about page.
Coverage across Canada
We track furnace-relevant rules and programs in every province and territory. Furnace markets differ sharply: natural gas dominates home heating in Alberta and Saskatchewan, electricity dominates in Quebec, and oil and heat pumps matter far more in Atlantic Canada. The coverage hub groups the regions and links a page for each, with regulators, climate and verified programs.
What a furnace company owner can take from this site
Even if you never hire us, the briefs are written to be used. Each one ends with practical notes: which claims to remove from your website, which questions your call-takers will hear, and which dates to put in your calendar. The region pages summarise the regulators and programs we have verified in your province, with links, so you can check them yourself.
Start with a conversation
If a brief raised a question about your own market, or you want marketing that keeps up with the news, call, text or email. Pricing is on the pricing page, and common questions are answered in the FAQ. We usually reply within one business day.
Services
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Furnace replacement lead generation
Campaigns aimed at homeowners whose furnace is old, failing or expensive to run, measured in booked replacement estimates.
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Dual-fuel and fuel-switching campaigns
Marketing that explains furnace-plus-heat-pump systems and fuel-switching programs to the households that actually qualify.
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Furnace search visibility and Google Business Profile
Get found in the map results and organic listings when people nearby search for furnace repair, replacement or installation.
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Rate-change and rebate content for furnace companies
Short, accurate pages and posts that turn each gas-rate change, rebate update or standard into a reason to call you.
Marketing services for furnace companies, and how to choose between them
How it works
Read the brief that affects your market
Start with the rate order, rebate change or standard that touches your service area. Each brief links its official source and dates it.
Decide what it means for your marketing
We look at your service area, your furnace mix and your busy months, then show which messages and pages are worth changing, with costs in writing.
Talk it through
No forms and no sales script. Call, text or email; you'll talk to a senior strategist.
Frequently asked questions
What is FurnaceNews.ca?
FurnaceNews.ca is a Canadian newsroom and digital marketing service for furnace contractors. It belongs to the Sedighi.ca and SAZ.ca group of companies, whose headquarters are in Vancouver, BC, and Ali Sedighi, MBA, leads it.
Do you install or service furnaces?
No. We are not a heating contractor. We report on the furnace market and market furnace companies; we never install, repair or service equipment.
How do you choose stories?
We only publish items we can verify from a primary source we loaded ourselves, such as an OEB decision, a utility release or a government program page. Each brief shows the source's own date.
How much does your marketing cost?
Plans start at $2,998 a month, and websites start at $3,500 one-time, in Canadian dollars plus GST or HST at your province's rate. A 7-day free trial with no credit card is available.
Can you promise more furnace leads?
No one honestly can. We show you the maths behind a plan, the results our HVAC clients have had, and exactly how we will measure progress each month.
Do you cover my province?
Yes. We follow furnace rules, gas rates and programs in all ten provinces and three territories, and each region page lists what we have verified there.